At the core of our club is a belief that businesses have many things in common and can share and promote their services and products together.
Cross marketing builds friendships and creates new business relationships. It opens pathways to markets and opportunities you may not have seen before.
Three brands, The Information Lab, Bord Bia & Glendalough Distillery came together last year to celebrate St. Patrick's Day.
Using data on global whiskey sales provided by Bord Bia, Andy Kriebel, The Information Lab, invited his data buddies at his online community #MakeoverMonday to build data visualizations in Tableau.
The result: minimal outlay, maximum participation, three brands working together and still doing so.
We were delighted to work with Daniel Ling of The Information Lab Ireland and Louise O'Conor of Abodoo to produce two talent heat maps of both Ireland and the UK (pictured).
The result: Over 2,500 views in Tableau from interested parties, new business partnership.
We were delighted to work with Daniel Ling of The Information Lab Ireland and the gang from JOE to shed light on problems in the housing market.
The result: Over 37,000 views on JOE website. Almost 15,000 views on Tableau Public.Tableau. New partnership.